A range of wines
aimed at a younger generation, offering traditional values.
Based in Australia, Munificent Wines is a social enterprise driven to support
local, independent businesses. Distributing wines exclusively through
independent shops, bars and restaurants, with a commitment to donating 50% pre-tax
profit to a local charity.The aim was to create a brand and labels to attract a younger generation of conscious, ethical wine drinkers.
![](https://freight.cargo.site/t/original/i/e039e5dae417fdbb9880de53e41c4c4ff404b20db1a764e5dd1069f6cce5b66e/munificentwines.jpg)
![](https://freight.cargo.site/t/original/i/799fb1007ed2d39acb41c2b521d12b054c22aed30bf893750c010b7417dd480d/munificentwines2.jpg)
![](https://freight.cargo.site/t/original/i/8f8bdf170d185a393679c47d530bc2f0c2370ace05d5ee14d293ff6dcbdbcc94/munificentwines3.jpg)
The logo uses an experimental stencil typeface based on the traditional Georgia font and the icon was created by taking the company initials.
![](https://freight.cargo.site/t/original/i/a4218465c3a220a2bff8c54c26cb4116d93e83e28ee792e4a9b57a0658142431/mw_hands_shiraz.jpg)
![](https://freight.cargo.site/t/original/i/0674ec520c6cbfb04c68fb061c0e52cd812a0b7b21bcd039f35659dcb0584748/mw_hands_pinotgrigio.jpg)
![](https://freight.cargo.site/t/original/i/6251ec287c7010b35569c7567c5036f3d3aedcac7a03536c473e9de2901642bd/mw_hands_prosecco.jpg)
The illustrated hands not only represent sharing or receiving but also the company ethos as generosity is ingrained in everything Munificent Wines does.
![Shiraz](https://freight.cargo.site/t/original/i/710bc55b703ef2faf9db1d1031bc156699bb61b4e9bf9a6f3c5128117d55693b/mw_shiraz.jpg)
![Pinot Grigio](https://freight.cargo.site/t/original/i/e634c1aba6d61f4cf2f0e6a7087967d094a36a9363d0ed939d6efc60f5aa4e75/mw_pintogrigio.jpg)
![Prosecco](https://freight.cargo.site/t/original/i/4b0ade20f4d713d60e509f91b34de00c5435b4a3d730e60ef51205f2b6bf1a16/mw_prosecco.jpg)
The colour palette takes influence from craft beer labels that are naturally captivating, bold and bright.
![](https://freight.cargo.site/t/original/i/ae3d48314b117a08d1f1a9d560c4c17d83bb0695def3eb97f32007c52b8f7ef4/mw_collection.jpg)